Reactive, not proactive
Digital data used ad-hoc rather than as a continuous intelligence stream.
Turning Digital Consumer Signals into Strategy
Your boutique partner for digital consumer intelligence - from insights to strategy to governance.
Strategize | Implement | Operate | Succeed
The Digital Insights Gap
Most brands are sitting on gold - but only digging on the surface.
ORM without insight
Monitoring brand mentions without extracting strategic meaning or category signals.
Disconnected data
Primary research and digital signals exist in silos - never blended into a unified view.
Slow to trend
By the time insights reach decisions, the cultural moment has already passed.
That's the gap StratoIQ closes.
StratoIQ.
Who We Are
Boutique. Tool-Agnostic. Results-Driven.
We are not an agency.
We are not a tool.
We are your end-to-end digital consumer intelligence partner.
What to buy
Advisory on the right tools for your specific use cases and maturity stage.
How to implement
End-to-end setup, onboarding, workflows and governance.
How to extract value
Ongoing managed insights - reporting, trends, consumer tracking.
How to turn it into strategy
Connecting digital signals to GTM, brand and category decisions.
How We Work With You
Four ways StratoIQ partners with your team.
Data Strategy & Advisory
Build scalable frameworks and governance for your digital insights stack. Right tools, right setup, right from the start.
Platform Adoption & Enablement
Higher adoption, faster maturity. Onboarding, custom training, and workflow design for tools like Brandwatch, Talkwalker, Konnect Insights and more.
Managed Insights & Reporting
We run your insights engine - weekly/monthly reports, real-time trend alerts, consumer tracking and cultural moment detection.
GTM & Consumer Intelligence
Bridge digital signals to brand strategy. Understand what consumers say, feel and do - and translate that into sharper GTM and messaging.
Why This Matters for You
Brands expanding into new categories need sharper digital intelligence.
The Opportunity
- Move from reactive ORM to proactive consumer intelligence.
- Blend primary research with real-time digital signals.
- Track cultural moments and category conversations as they unfold.
- Build an insights function that influences product, brand and GTM decisions.
- Close the loop between what consumers say online and what the business does next.
What StratoIQ Brings
- Tool-agnostic advisory - we work with what you have.
- Real-time listening setup and ongoing management.
- Frameworks to blend PMR + digital intelligence.
- Cultural and category intelligence, not just brand monitoring.
- A partner, not a vendor - end-to-end ownership.
What Sets Us Apart
In a growing SaaS space, we turn underused tools into high-ROI assets.
Typical Agencies
Model
Full-service execution
Focus
Campaigns & content
Speed
Campaign cycles
Output
Creative assets
Differentiation
Execution
Research Firms
Model
Project-based studies
Focus
Survey & qual research
Speed
Weeks to months
Output
Research reports
Differentiation
Depth of research
StratoIQ
Model
Boutique, embedded partner
Focus
Digital intelligence & governance
Speed
Real-time to weekly
Output
Actionable strategy & systems
Differentiation
ROI from tools + insights to strategy
Our Team
Shruti Sekhar
Founder
Ex-Qlik, Talkwalker, Hootsuite
Seasoned strategist helping global brands turn digital and customer data into actionable strategies.
Debostuti Chakraborty
Head - Implementation
Ex-Talkwalker, Wavemaker
Implementation and training specialist with over a decade of experience in solutioning adoption frameworks.
Mayurpankhi Das
Head - Insights & Reporting
Ex-IQVIA
A consumer intelligence specialist; blends analytical precision with human insight.
Tool Expertise
Platform-agnostic. But deeply fluent across the leading consumer intelligence stack.
Talkwalker
Social Listening
Brandwatch
Consumer Research
Sprinklr
Unified CXM
Sprout Social
Social Management
Hootsuite
Social Scheduling
Meltwater
Media Intelligence
Konnect Insights
ORM & Analytics
Brand24
Brand Monitoring
Semrush
SEO & Content
Google Trends
Search Intelligence
Trajaan
Search Intelligence
Mondo Metrics
Social Analytics
Siftsy
Comment Analytics
ViralMoment
Social Video Analytics
Yogi
Consumer Review Intelligence
All Ears
Social Listening
+ more tools evaluated and onboarded based on client needs.
Resources
Free tools and sample work - no gate, no fluff.
Tool Matcher
Find the right platform for your stack.
Use our free matcher to compare leading social listening and consumer intelligence platforms - across the criteria that actually matter.
Open Full Tool Matcher →Brainstorm
Want to brainstorm with us?
Tell us what you're trying to solve - we'll come back with a perspective, not a pitch.
How teams use StratoIQ
Trend Spotting
Identify emerging cultural and category signals early enough to act, not just report them after they peak.
Coming SoonCompetitive Intelligence
Track competitor moves, share of conversation, sentiment shifts and white-space opportunities in one view.
Coming SoonCultural Insights
Turn online conversations into sharper context for campaigns, product decisions and market entry bets.
Coming SoonTool Audit
Pressure-test your current insights stack and find where adoption, governance or ROI is leaking.
Coming SoonBeyond the Work
Where StratoIQ shows up in the conversation.
MindtheInsight Gap
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Apple Podcasts
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Podcast | Mumbai to Luxembourg
Mind the Insight Gap
"Closing the gap between how organisations buy insights tools - and actually get value from them."
Co-hosted by Shruti Sekhar (Founder, StratoIQ - Mumbai) and Jess Figureiras (Fyreglow - Luxembourg).
Mind the Insight Gap is a podcast about social listening, consumer research, and digital intelligence - and the messy reality of turning all of that into decisions brands actually make.
We bring all sides of the table: agency, platform, and brand. Two contrasting geographies - Mumbai and Luxembourg. And real talk on the elephants in the room: hidden costs of implementation, why tool adoption fails, how to run demos that actually test the right things, and how to build a business case your finance team will defend.
New episodes drop regularly. Whether you're evaluating platforms, scaling an insights function, or trying to get more out of the tools you already have - there's an episode for you.
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Let's Maximize Your ROI
Discovery Call - 30 mins to audit your current insights stack.
Pilot - Quick ROI assessment of one tool or use case.
Proposal - Customised plan delivered within 2 weeks.
Get in Touch
Emailshrutisekhar@stratoiqllp.com
Phone+91-9560187959
LinkedIn@strato-iq
Instagram@strato_iq
Book a Discovery Call